AI, or artificial intelligence, is fast becoming a reality in the world of web design. Using AI to develop websites is already not a dream, and chances are, you might already be using it without your knowledge. Do you remember rendering graphics or images in Adobe Photoshop, or batch processing a large number of pictures? Yes, that’s right – you’re basically utilising AI, which allows repetitive tasks to be handled accurately and rapidly by machines, thereby freeing up the web developer’s time to focus on more important and strategic tasks.
Truth is, website design is probably one of the most tedious tasks in the world of digital marketing or business, and although nowadays it has been made much easier with the launch of many user-friendly plug-and-play website builders, it is still a laborious and time-consuming task that many are unwilling to embark upon, with the need to inject content, images and also conjure up a visually arresting layout to attract your target audience. And let’s not bring fonts, coding, HTML, CSS and other coding elements into the equation.
But now, AI web design can help you do that, or more. Don’t believe me? Read on. AI web design, since its raw-form launch a few years ago, have been revolutionizing how we make websites.
Check out companies such as popular website builder Wix also offers its own AI solution dubbed Wix ADI (Artificial Design Intelligence), capable of creating a website by using the content you provide, giving you various design options.
Another San Francisco-based company The Grid pushes out intuitive, ‘AI websites that design themselves’. Its AI, named Molly, is said to be able to “apply a simple five-colour palette to your site in more than 200,000 unique ways.” But it’s definitely still in its early stages of development, as many users have expressed frustration in it producing sites that look ridiculously similar, for instance.
And Adobe’s web design AI project that is said to be able to automate web design through its AI and machine learning program Sensei is slashed to be launched very soon. Many web designers and digital agencies are looking out for this, because Adobe is after all one of the world’s largest software companies and the creator of Adobe Photoshop and Illustrator, the go-to design and illustration software for all design and web design professionals.
Lastly comes Firedrop, whose AI chatbot Sacha provides users with the experience of working with a professional web designer, bringing them through the process while asking them a series of intelligent questions.
But then comes your question – how do we keep up with personalization for each user? For example, we can leverage AI to build websites to make form adapt to content automatically – machines are essentially making design decisions based on AI, analyzing user content to search for optimal images, fonts, text and layouts that is most suitable for their website and functionality.
AI is rapidly becoming an integral part of the products and services that our clients get in touch with daily and very soon, all aspects of our life will be affected or improved by AI, be it our mobile phones, electronic devices, digital life or applications. Overtime, machines will learn how to develop dynamic responses to adapt to client requests, and that is probably when we will begin to lead improved, more relaxed and meaningful lives.
Based in Singapore, Bei is the owner of MagicHoth, a digital marketing agency that helps businesses worldwide get up to 10x more leads with their client generation and content marketing strategies.
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