Travel websites are an extremely competitive niche where outranking your competition and featuring in the search engine results pages (SERPs) could prove to be quite a challenge. And not featuring in the SERPs would mean you will have driven less or no traffic to your travel site, which in turn would translate to “no online bookings”.
In short, if your travel website isn’t featuring in the SERPs, it’s BAD for your business. But fear not, as today we bring you 5 quick SEO tips for your travel website. By following these 5 quick SEO tips, you will see significant growth in your web traffic.
1. Optimize your site for the right keywords
No matter how clichéd this SEO tip may sound, you will do yourself a major favor by just optimizing your site (and its pages) for the right keywords. In fact, SEO begins with keywords. So, do your keyword research diligently and optimize your site. This is one sure shot way to boost your traffic to your travel website.
2. Make Your Site Mobile-Friendly
As per official Google statements, mobile devices now account for more than 50% of search queries globally. This number will only grow in the future. So, it’s of the utmost importance that you make your site mobile-friendly.
How can you do it? Use a responsive web design, ensure pages load quickly, make sure your CTA (Call to Action) buttons are easily noticeable and large enough for your users’ thumbs, and go for a font size that is large enough for your site visitors to read.
3. SEO-optimized Blog Pieces
Yes, this is an SEO tactic that is as old as SEO itself, but that doesn’t diminish the importance of creating SEO-optimized blog pieces. Create engaging articles and blog pieces that address industry pain points. Above all, optimize your articles and blog pieces for your target keywords.
4. Link Building
Irrespective of the niche you are in, Link Building is a key off-page SEO tactic that should be pursued with a zeal. Sites with authoritative voices have great influencing power.
Imagine what it would do to your business if a Time magazine article were to recommend your travel website as the ultimate go-to website for all travel and booking related services.
Okay, we are getting slightly ahead of ourselves here, but you get the drift. It may not be the Time magazine but a link from some other authority site that Google could see as being legit.
5. Social SEO
Okay, the social presence of your travel website does not directly impact your search engine rankings. But we still have it on our list of 5 Quick SEO Tips for travel websites simply because, a cool percentage of homo sapiens, including your target audience, spend countless hours on social media. So, why not go and target them where they are. Share great stuff, engage with your target audience, reply to comments, and surely you will hear the hum of traffic emanating from your travel website.
Besides the 5 Quick SEO Tips mentioned above, you can also drive traffic to your travel website by targeting long-tail keywords, guest blogging, internal linking, email marketing, sharing newsletters, include videos into your content strategy, and not ignoring your competitors and shamelessly copying if it’s something that can really work wonders for your site traffic.